RIDDIM KINGS: THE EVOLUTION OF DANCEHALL SOUND

Dancehall music pulsates through the streets and clubs worldwide, but its roots run deep in Jamaica. From the early days of sound systems to the current digital era, Dancehall has always been about the riddim. The pulse is king, and producers are the lords of crafting these infectious grooves that get the whole crowd shaking. Icons like King Tub

When you take a sip o' rum, you ain't just savorin' somethin' sweet and spicy/strong/bold. You be tastin' history itself. Way back when, in the days of yore, rum was made like water down here in the islands/caribbean/tropics. Dis here ain't no ordinary booze. It's a legacy/tradition/story passed down from grandaddy to grandchild, shared 'round camp